Why your future success depends on your software strategy

2021-01-08T11:07:02+01:00May 25th, 2018|Categories: Latest Publications|Tags: , , , |

The Smart Utopia More than ever, society is dreaming of a utopian future where “Smart” technologies such as AI, IOT, Big Data and Autonomous Vehicles improve quality of life for the majority of the world's populace. All of these advances are entirely dependent on software driven innovation. Therefore, mastering the ability to innovate in [...]

The “Soft” in Software is an Illusion

2021-01-08T11:06:01+01:00October 8th, 2017|Categories: Latest Publications|Tags: , , |

One of the biggest fallacies of our time is that software is indeed “soft”. For the last thirty years I have continually heard that it’s hardware that costs money, that it’s hardware that adds value, that it's hardware that the customer buys. I once worked in a development group that had 30 people working [...]

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