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We help industrial companies develop and execute a smart software strategy, using software technology to drive innovation in their business. We can do this by delivering C‑Level advice and consultancy or by acting in a CTO‑as‑a‑service role.

How software will help make your business a winner

For the last 30 years, innovation has been driven by hardware, with software playing an enabling role. Today, the move towards large-scale digitalization is reversing these roles with software driving innovation and hardware becoming increasingly commoditized. The ability to use software to drive innovation is therefore a key component in the digitalization strategy of your business.

Speed
of Innovation

The shift from hardware to software-driven innovation has far-reaching consequences. The biggest difference is the speed at which innovation happens. Since software can be almost continuously updated, so your products can be rapidly upgraded, problems quickly solved and the operating efficiency of your or your customers’ systems constantly improved. In short, the speed with which software can be updated creates the potential for you to achieve a hitherto unforeseen level of intimacy and interaction with your customers.

Data is Knowledge
is Power

Software systems are capable of generating huge amounts of detailed data about the services or products that they enable. However, data of itself is not particularly useful, it is the information that can be extracted from it that ultimately has value. Innovation comes from combining this information together with your own unique knowledge of your markets to create new or deeper insights into value creation opportunities.

Getting
Smart

Smart systems use information extracted from data to automatically learn about a system and to adjust its operation accordingly. Machine learning, deep learning and A.I. are software technologies that are driving innovations in the way that the world interacts with us. Smart software is your key to the creation of new and possibly groundbreaking products and services with the potential to disrupt your competitors and deliver game changing value to your customers.

New
Business Models

The ability to innovate based on speed, knowledge and intelligence offers you boundless opportunities to improve your competitive performance. New or enhanced business models more closely attuned to the needs of your customers become possible. Servitization – the shift from selling a standalone product to selling a product-service system more closely coupled to the needs of the customer – is already a clear trend that will lead to disruption, winners and losers.

“In the future, all companies will be software companies.”
George F. Colony
(CEO Forrester Research)

Services

We help you develop and execute a Smart Software Strategy according to the needs of your business

Opportunity and Impact Analysis

  • Evaluating the opportunities that software technology offers you to provide better services and products to your customers.
  • Assessing and projecting the impact of new software technologies on your company and your customers.

Software Strategy Development

  • Determining how software technology can be used to implement your business goals.
  • Planning the evaluation, development, adoption and deployment of new software technologies in a roadmap.

Software Strategy Execution

  • Supervising the evaluation, development, adoption and deployment of new software technologies in your organization.
  • Balancing innovation against your business’s enduring operational requirements.

Software Innovation, Finance and Business

  • Analysis of your business plans in terms of software technology requirements and feasibility.
  • Contribute to your business, roadmap and project planning with a view to fundraising.

Be a Winner

The digital photography revolution began in the early 1990’s and 20 years later the digital camera had largely replaced the film camera in the mass market. The consequences for the market were dramatic.

Loser: Kodak

From an all-time high of a 2/3 market share and $ 16B turnover in 1996, and in spite of being an early innovator in CCD technology, Kodak did not embrace the digital photography revolution effectively and in 2012 were declared bankrupt.

Winner: Sony

Never a significant player in the film camera market, Sony has gone from a standing start to owning 13.3% of the system digital camera market in 2018 and is arguably the world leader in mirrorless digital cameras.

The next 20 years of digitization will result in winners and losers. Which will your business be?

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