Perhaps the most important driver for digitalisation is a clear understanding of your target customer’s needs. This involves developing insight into needs that customers may or may not know that they have and is where your entrepreneurial skills become a vital ingredient.
It is also important to understand what your competitors are doing and how your market, in general, is moving on the adoption of digital technologies. Ultimately the best way to answer many of these questions is to enter into a co-creation relationship with one or more lead customers.
We are happy to work with you on developing these insights, with analyzing the market and with building co-creation relationships.
